Simon JonesJan 26, 20229 minMarket MentalityThe travel industry will look very different in 2025 than prior to 2020, but how do we reach 2025 stronger than when the decade started?
Simon JonesJan 12, 20229 minThe Price is Right!Pricing goes well beyond the $$ of a service, it influence perceptions, decisions & actions. This article explores some pricing techniques.
Simon JonesDec 2, 202113 minPlanning Tourism for Reality, Not Hopes and DreamsSimple behavior-smart tactics that can enhance tourism planning efforts and increase the likelihood that actions are implemented.
Simon JonesNov 18, 20218 minSustainable by Design - Part 1: A StoryHow behavior-smart thinking can provide easy & low-investment solutions to help businesses & attractions make sustainability the default.