MARKET MENTALITY LAB
Quickly understand trends and changes in the nature travel market, how they apply to your business or destination and how to make practical tweaks to current operational models to adapt to these market shifts.
Designed and delivered in collaboration with
WHY
THIS LAB?
The nature travel market, as well as the broader travel industry, has witnessed major shifts in market dynamics, demands and travel patterns over the last several years.
Navigating these changes and their implications can be challenging. To help businesses and destinations quickly and efficiently understand and adapt to these changes, NatureScapes and Behavior SMART have developed the ‘Market Mentality Lab.’
WHAT
IS THE LAB?
The lab includes 10-hours of in-person or virtual sessions that include:
-
Rapid diagnostic to understand current operations, needs,
issues and opportunities
-
In-person (or virtual) lab, including:
- Current dynamics, trends and traveler behaviors
- Review of implications for participants and their destination
- Adjustments to operational models that can be done now to adapt to the changing market dynamics
- Identify larger-scale, longer-term changes that may be required
-
Follow up virtual session (3-4 weeks after the lab) to review progress on implementing the quick action solutions and make adjustment
-
Brief ‘roadmap’ report on next-steps for larger-scale, longer-term challenges
HOW
IT WORKS?
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Scope & Cost:
Number of participants: Up to 30
Estimated time for implementation: 6-8 weeks
Price: $9,800 (for a standard lab) + travel
Interested in getting started? Contact us here.
AFTER
THE LAB.
The lab is the first component in a broader program, designed to help nature tourism destinations and operations plan, strengthen and enhance the travel experiences they offer.
1. MARKET MENTALITY LAB
Understand how the nature travel market is evolving and focus on the quick and relatively easy tweaks to
adapt current operational models.
2. PROFILES & PRODUCTS
Build on the work started in the Market Mentality Lab to create specific nature traveler profiles and personas for the destination and then analyze and refine the travel experiences offered in the region to target these specific profiles.
3. FRAMING THE FUTURE
Develop a locally-driven destination plan for a resilient and sustainable future, based on the market personas developed in component 2. The plan provides a step-by-step process, tools and mentoring to help a destination embrace new market trends as a region.
For more information about the Market Mentality Lab or our other programs, please contact us here.
